How it works

1. Brand Ambassadors

Brand Ambassadors at each location handing out product samples and directly engaging with workers.

2. Branded merchandising

Branded merchandising to display the samples and to achieve high / impact within high footfall locations.

3. Pre and post marketing email

Pre and post marketing email to workers to let them know where and when the activity is taking place and circulate online surveys, discount coupons, data capture options etc.

4. Build in experiential elements

Build in experiential elements to create a lasting impression beyond the initial sampling moment, to build long-term affiliation with your brand.

Additional Services

SUBSCRIPTION ACQUISITION

Solicit new subscribers via high impact, pop-up acquisition campaigns within corporate reception areas.

Intelligent planning using our detailed demographic data allows
us to target buildings across multiple sectors based on your
reader profile.

Experienced Acquisition Agents promoting your subscription offers directly to a receptive audience.
Advertise the subscription offer via shelf wobblers, header boards and/or digital advertisements throughout the building.
Follow-up email sent to workers via building management. Circulating a trackable link to support the campaign.
Promotional literature describing the subscription offer.

BRAND ACTIVATION CAMPAIGNS

Take your distribution to the next level by activating your brand within the corporate space.

We can transform the stand to enable a full brand takeover
using a combination of impactful methods to create a strong
brand presence:

Generate more excitement and hype around the campaign.
Create fun, experiential activities that encourage interaction and longer dwell-time.
Brand “takeover” increases visibility and brand awareness, encourage people to share their experience on social media.
Allows for data capture on the spot or via follow-up marketing emails.

PRODUCT SAMPLING CASE STUDIES

With Givenchy’s new female fragrance L’Interdit, we took a
“quality over quantity” approach by cherry-picking premium
corporate offices in London to host sampling activations, using
our detailed demographic database to reach a highly exclusive audience.

Brand Ambassadors were strategically positioned in the main
reception areas, allowing them to engage with this captive audience within a receptive environment.

67%

POSITIVE SHIFT IN BRAND PERCEPTION

84%

WOULD RECOMMEND PRODUCT TO FRIENDS

69%

WOULD BUY FOR THEMSELVES OR GIFT

We sampled Batiste Dry Shampoo to an audience of young,
female office workers in London across media, tech, and
finance companies. Digital advertisements displayed on screens
within the buildings was an effective pre-marketing tactic
making workers aware of the upcoming activity, building
excitement and creating multiple brand touch-points.

Our Brand Ambassadors handed out samples from a branded
display unit whilst relaying the brand message and product info.